I handle the structure, content, UX/UI, CMS, frontend, testing, infrastructure, and launch as one complete delivery.
Your team gets a familiar WordPress editing experience built around the content they actually need to manage, while everyday content updates remain separate from the layout and frontend behavior.
The strongest fit is a small or medium-sized business replacing an outdated, difficult-to-manage website that no longer reflects its services, quality, or direction.
The service also works for new businesses that want a custom, maintainable foundation and for presentation, lead-generation, content-rich, and catalog-style websites that need controlled content editing.
I treat the website as one product rather than a series of disconnected design, development, testing, and launch handoffs.
The project begins with a structured questionnaire and follow-up questions about the business, services, customers, goals, content, and operational needs.
WordPress is configured around the content the business actually needs to manage, with controls that reduce accidental layout or content problems.
The public website is implemented as a custom static Next.js frontend rather than a general-purpose WordPress theme.
Quality and delivery controls are built into the implementation instead of being added as a final check immediately before launch.
Client approval: I can structure and draft content from the supplied information. The client reviews and approves business claims, prices, qualifications, legal statements, and regulated or industry-specific information before publication.
Editors work in a familiar CMS. The frontend, tests, deployment, and public delivery remain separate and intentionally controlled.
Editors work with tailored fields, validation, media controls, and global settings without editing layouts, source code, GitHub, or hosting configuration.
The CMS provides predictable API data. Required values, formats, fallback behavior, and content relationships can be checked before reaching the public website.
An authorized user selects Preview or Production and presses a button in the Deploy & Test interface inside WordPress. No routine access to technical deployment accounts is required.
The workflow fetches approved content, builds the frontend, runs the configured validation and automated tests, then deploys when the release conditions are satisfied.
Visitors receive the custom frontend without WordPress, PHP, a page builder, and the complete plugin stack rendering every page request.
After the user presses the configured button in WordPress, the complete technical process starts automatically. A successful content release normally updates the public frontend in approximately 2–6 minutes, depending on the project, test scope, provider, and build conditions.
WordPress remains the familiar content-management layer, but it is not responsible for rendering the public website.
| Area | Typical WordPress setup | Tailored headless setup | Why it matters |
|---|---|---|---|
| Content editing | Editors often work directly with layouts, blocks, and theme settings. | Editors use structured fields created for the content they manage. | Routine updates are easier and less likely to alter the layout. |
| Features | More functionality commonly means more general-purpose plugins. | Functionality is selected or built for the agreed project. | Fewer overlapping components need to be coordinated. |
| Frontend | Themes and plugins may load assets intended for many different use cases. | The frontend contains the layouts and assets required by the actual website. | The public frontend is leaner, more predictable, and easier to optimize for performance. |
| Public delivery | WordPress, PHP, the theme, and plugins generate visitor-facing pages. | Next.js generates a static website deployed separately from WordPress. | Visitors do not depend on WordPress rendering every request. |
| Updates | Core, theme, builder, and plugin changes may affect the live website directly. | The frontend avoids an independently updated theme, builder, and broad plugin stack. A smaller dependency set is maintained deliberately, with releases validated and tested before deployment. | Fewer independent updates mean fewer potential conflicts, while release checks help catch problems before they reach the live website. |
| Publishing | Technical administration may involve multiple dashboards and hosting controls. | Authorized editors publish from WordPress using a configured action. | Authorized editors can start routine publishing with one button in WordPress, without needing access to GitHub or deployment credentials. |
| Design | The result is partly shaped by the assumptions of a selected theme or builder. | The information architecture, CMS, and frontend are tailored to the business. | The website adapts to the business needs instead of forcing its content into a predefined structure. |
| Resilience | A WordPress runtime problem can immediately affect the public website. | The last successful static deployment can continue serving visitors. | CMS administration and public delivery remain separated. |
Editors can update the content, options, and presentation controls intentionally exposed through the CMS. New layouts, design changes, content types, or functionality require code changes and may need to be scoped separately.
Most content updates use the Deploy & Test workflow and take approximately 2–6 minutes rather than appearing instantly. That additional step keeps content changes separate from the frontend and passes updates through automated validation, testing, and controlled deployment.
These projects combine content structure, design, CMS implementation, frontend engineering, quality assurance, and deployment in one delivery.
Starting with an existing logo and a service list, I developed the content structure, collaborative service positioning, UX/UI, tailored WordPress CMS, custom Next.js frontend, QA, and deployment workflow.
Visit StomagiaStarting from client-provided visual direction, I adapted the design into a responsive website and developed the supporting headless WordPress and Next.js architecture.
The process makes decisions visible and creates a shared understanding of what is being built before implementation begins.
You provide the essential business, audience, objective, brand, content, and functional information.
We define the pages, functionality, editable content, responsibilities, and project boundaries.
You receive the deliverables, price, and estimated timeline. Work starts after the proposal and terms are accepted.
I prepare the information architecture, initial copy, relevant keyword research, and UX/UI directly around the implementation.
I build the WordPress content model, structured data layer, Next.js frontend, and delivery workflow.
Manual and automated checks are completed, followed by your review and agreed in-scope adjustments.
I configure and validate production, then provide the included 90-day stabilization period.
The website is built around client-owned accounts. Ongoing technical care can be added when useful, but ownership does not depend on retaining it.
The domain, hosting, source repository, and required service accounts are created in or transferred to your control and normally paid directly by your business.
You may use, host, modify, maintain, or transfer the delivered website. General methods, architecture patterns, pre-existing tools, and non-client-specific reusable components remain reusable in other work.
If needed, a guided setup call of up to one hour can be used to create or purchase the required services in your name and grant the necessary access.
The included period begins at production launch and covers defects, operational issues within the delivered system, minor in-scope adjustments, and guidance for the agreed CMS workflow.
It is not an open-ended development retainer. New pages, integrations, substantial design changes, campaigns, or functionality are evaluated separately.
A separate care arrangement can cover routine maintenance, dependency and compatibility checks, deployment support, operational checks, and agreed hosting or domain administration.
It does not include unlimited development, continuous content production, marketing activity, or feature work.
The standard service is designed for presentation, lead-generation, content-rich, and catalog-style websites with a controlled editing experience.
Small, focused e-commerce or specialized requirements may be possible after evaluation. Complex commerce, customer dashboards, memberships, SaaS products, and sensitive transactional systems are outside the standard service.
Launch foundations can include structure, initial copy, keyword research, on-page SEO, metadata, structured data, and sitemap configuration. Ongoing SEO, analytics monitoring, A/B testing, paid advertising, backlink acquisition, social media management, and content marketing are outside the scope of the standard service.
Clients normally provide their logo, brand materials, and original photography. Limited launch-ready direction or AI-assisted assets may be prepared when appropriate, but do not replace complete professional branding, trademark review, or photography.
The implementation is responsive, semantic, usable, and accessibility-conscious. Specific certification or compliance requires an explicit scope. Legal text and regulatory confirmation remain with the client or an appropriate specialist.
Basic setup of a new business email service can be agreed. Existing mailbox migration, historical transfer, and complex email administration are not included.
Practical security, performance, and quality baselines are considered throughout delivery. This website service does not provide or replace formal penetration testing, compliance audits, certifications, or specialist legal or regulatory reviews.
Send a short written overview of your business, the current website if one exists, and what you would like to improve or build. You do not need a finished specification.
I will review the information and reply by email if the project appears to be a suitable fit or if I need specific details before suggesting the next step.
Prefer email? Write directly to [email protected].
